While
engaged in leisure activities, consumers can be targeted with Case
study:
To drive traffic into bars and encourage people to try its new beer,
Molson Coors ran a Bluetooth-based proximity marketing coupon
campaign. Bar visitors were prompted to enable Bluetooth on their
mobile phones to get a Coors-branded quiz for a chance to win a free
pint of Carling beer.
content
such as quizzes or contests. Engaging consumers with such
content
keeps clients a longer time on the premises,
and strengthens your
brand.
