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While engaged in leisure activities, consumers can be targeted with
content such as quizzes or contests. Engaging consumers with such
content keeps clients a longer time on the premises,
and strengthens your brand.

Case study: To drive traffic into bars and encourage people to try its new beer, Molson Coors ran a Bluetooth-based proximity marketing coupon campaign. Bar visitors were prompted to enable Bluetooth on their mobile phones to get a Coors-branded quiz for a chance to win a free pint of Carling beer.