Media2Go
transforms
the mall and in-store shopping experience by extending the time
consumers spend in the mall and capturing shoppers’ attention with
promotions, coupons, and in-store specials. Wi-Fi
hotspots can be dynamically branded with advertising and messages
displayed during network sign up. Bluetooth hotspots can distribute
offers and coupons from stores, restaurants and movie theaters
directly to shoppers’ mobile devices. Case
study:
A mid-size shopping mall included
a central Wi-Fi and Bluetooth
hotspot. Marked by a large floor sticker at the center of the mall,
it offered shoppers to enable their Bluetooth phones to receive
discount coupons. On a daily basis, different stores provided
discount coupons, which shoppers received directly to their phone.
