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Why Free Wi-Fi Marketing Is Smart

Wi-Fi usage has been on the upswing recently, thanks to the rise of smartphones, especially the iPhone. Whether it is airports or cafes, people are increasingly logging onto Wi-Fi networks.
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5 arguments on why mobile is indispensable to marketing plans

Hundreds of millions of Americans – nearly 90 percent of the country – use their mobile devices every day, and a solid majority of them express a desire to receive marketing messages of some sort through their mobile.
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High street retailers should use mobile channels to increase footfall

Using mobile channels in the right way drives customers in store as opposed to driving them away, owing to its portability, connectivity and ability to deliver real-time communications. The natural functions of mobile phones make them extremely valuable tools.
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Why digital signage and mobility are the future of marketing

Point-of-sale signage has begun to incorporate interactive mobile communication capabilities, empowering consumers with relevant, actionable information in real-time retail settings.
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Mobile phones are changing the world of retail – at a remarkable speed

With mobile, retailers know they need to move quickly to stay ahead of the curve, provide super-targeted marketing and enable their customers to buy what they want, when they want, and where they want it.
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Retailers’ next big thing: mobile shopper marketing

As the number of shoppers who use their mobile devices to browse and shop continues to grow, retailers and their consumer brands need to capitalize on the opportunity to market to the on-the-go shopper. Because you can bet that if they do not act soon enough, their competition will.
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