With
travelers spending time waiting for flights, an airport is an ideal
ground for location based marketing campaigns. Using combined Wi-Fi &
Bluetooth hotspots, a range of messages and promotional content can
be delivered directly to travelers’ mobile devices, within various
locations within the airport. This may include: Promotional
content related to stores,
restaurants,
or duty-free offers Travel-related
information such as queue time, gates, departures, arrivals, delays,
weather, car parking, public transportation, etc.
Case
study:
A fast food chain used a Bluetooth-enabled billboard within a
European airport to offer passenger’s a discount coupon to be
downloaded to their phones. This generated traffic to the fast food
branch located in a quiet area of the airport.
