Share on Facebook Share on linkdin Share on Twitter

With travelers spending time waiting for flights, an airport is an ideal ground for location based marketing campaigns. Using combined Wi-Fi & Bluetooth hotspots, a range of messages and promotional content can be delivered directly to travelers’ mobile devices, within various locations within the airport. This may include:

  • Promotional content related to stores, restaurants, or duty-free offers

  • Travel-related information such as queue time, gates, departures, arrivals, delays, weather, car parking, public transportation, etc.

Case study:
A fast food chain used a Bluetooth-enabled billboard within a European airport to offer passenger’s a discount coupon to be downloaded to their phones. This generated traffic to the fast food branch located in a quiet area of the airport.